EA scores 15 year deal with ESPN, lets loose giant "muwahaha"

[arstechnica]

First the NFL, now ESPN: the licensing conquests continue for EA at breakneck speed, while the company talks about its desires to break into nontraditional markets. This is an update to our original story.{br}{br}View the Entire Article (http://arstechnica.com/news.ars/post/20050117-4529.html){br}